Pricing Simulator


Determining the potential of smart and dynamic credit pricing

Interest income is the dominant source of income for the banking market in German-speaking countries and especially the regional banking sector, generally accounting for a good 70–75% of total income. Current pricing excellence surveys among executives however reveal that many banks lack a pricing strategy and neither include information on the price tolerance of customers in their calculations, nor have a closed-loop pricing control system that links this with systematic price enforcement / preferential terms management.

zeb’s credit pricing calculator offers the possibility to identify potential in individual credit product fields and thus take a first step towards assessing possible income effects of smart and dynamic credit pricing. On this basis, targeted pricing measures can then be set up – please feel free to get in touch with us!


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